Frequently Asked Questions
Here are some commonly asked questions about the Enefits Platform and Offer Network
If you're looking for information on Enefits Wallet for consumers, check out this guide.
A Non-Fungible Token (NFT) is effectively a unique digital asset (usually an image or a video) whose ownership is tracked on a blockchain. An NFT can represent digital media, claims on physical goods, or really any kind of data, such as a customer's identity or transaction data.
Enefits enables anyone (including brands, artists and other creators) to mint NFTs, sell or distribute them to users, track user data based on those NFTs, and then create rewards that are unlocked by NFTs. Basically, we give you the tools to build modern customer engagement and loyalty programs that are built on Web3. You don't need to know a lick about Web3 to make it happen.
Let's get into it, shall we? Three words: Ownership, Distribution, Ecosystem. Ownership The success of a brand's loyalty program is a function of the strength of its community. We think building strong communities means providing a sense of ownership to members. With skin in the game, incentives between brand and customer are aligned. NFTs can be used to represent a customer's loyalty and membership in your brand's community. Those NFTs can evolve over time as your users interact with your brand, and unlock new tiers of perks based on those interactions. Distribution Today, customers have more choices and shop via more channels than ever before. As a brand or retailer, you are probably thinking about how to leverage new channels to meet the customer where they are. Web3 and the Metaverse are one of those new channels, one where you get direct distribution and visibility to the user's wallet - like, literally, their crypto wallet. You can direct CAC dollars directly into user wallets, and see how users are transacting online. Ecosystem Perhaps most importantly, NFT-based loyalty systems make it incredibly easy to form partnerships and collaborations with other brands. Target promotions at subsets of customers from partner brands, or set up collaborations with creators where revenue splits are automated.
NFTs can sound very new and a bit scary to implement. Enefits makes it radically simple to build a loyalty program from scratch using NFTs, or transfer your existing membership or loyalty program to an NFT-based one. Enefits is built so that you don't need any knowledge of NFTs or Web3. We are directly integrated into your existing POS and CRM systems, and are always here to help if you have questions.
Enefits makes it possible to offer a variety of rewards to your loyalty program members:
- Discounts: provide special discounts to members based on time-bound promotions or automated rules. These discounts are automatically recognized on your POS system.
- Gated content: provide exclusive access to blog posts, media, webinars, etc.
- Events: the real world is cool too! Your members' NFTs can serve to gate access to IRL events, conferences, bar tabs, you name it.
- Early or exclusive access to products: reward your most loyal customers with exclusive collections, or give them early access to new collections.
That's okay! If your users purchase or claim an NFT and do not have a crypto wallet, Enefits can create a "custodial" wallet for them based on their e-mail. Users can always transfer their NFTs out of their wallet to a non-custodial wallet at any time.
Enefits is free to use to mint and distribute NFTs - you only pay for blockchain fees. We make money when users purchase NFTs and charge a transaction fee on a performance basis when they redeem offers.